Blog

Blog

“Social selling is not just a technique, but an opportunity to create real connections”

Christian van Vessem, Commercial Director at Techsharks, discovered the power of social selling during a sales management program at Nyenrode. […]

What often goes wrong when it comes to collaboration between marketing and sales

The fact that marketing and sales are organized as two different pillars within organizations is decades old. You have been […]

“Every salesperson a lead generator”

How Mysolution reformed its sales strategy “Sales is about relationships. Make LinkedIn your best friend and every salesperson becomes a […]

30% more efficient teams through smart use of AI

We often don’t realize it, but when we critically examine our daily schedules, it becomes apparent that they are often […]

From broad to tailored: Advancing B2B marketing through personalized account engagement

Introduction Evolution of B2B Purchase Dynamics The traditional B2B purchase pathway has transitioned from a simple, direct route to a […]

The major challenges of B2B sales teams in the coming years

The world is changing rapidly, and many organizations are navigating through challenging times. Various factors are putting organizations under pressure, […]

The Transition to a Modern Sales Organization

Why digital/social selling? In today’s rapidly changing business landscape, where B2B sales teams face challenges such as complex lead generation, […]

An In-depth Look at Microsoft Copilot

In today’s digital era, Microsoft Copilot presents an intriguing exploration of how generative AI can influence sales communication. This platform […]

AI in B2B Social Selling: Balancing Efficiency and Authenticity

In the era of digital transformation, artificial intelligence (AI) has taken a prominent role in the B2B sales world. We […]

Book: AI in B2B sales

The digital age is significantly changing the world of B2B sales, with Artificial Intelligence (AI) as a central player. This […]

Revolutionizing Customer Service: The AI Impact

The dynamic sphere of customer service is undergoing a revolutionary transformation, spearheaded by Artificial Intelligence (AI). As businesses navigate through […]

Keynote: Digital Selling & Artificial Intelligence in B2B sales

In an era where the sales world is changing faster than ever before, professionals need to stay ahead with the […]

Training digital sales & artificial intelligence

In today’s rapidly evolving digital marketplace, sales professionals need to stay ahead of the latest technologies and developments. Our advanced […]

Unlocking B2B Sales Potential with ChatGPT

In the competitive landscape of B2B sales, AI-driven tools are no longer a luxury but a necessity. “Mastering ChatGPT for […]

The AI Advantage: Reshaping B2B Sales for the Digital Era

Step 1: AI-Driven Transformation in B2B Sales In the rapidly evolving landscape of the digital era, B2B sales dynamics are […]