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Sales enablement is all about supporting sales teams with the right tools, strategies and training to make customer conversations more […]

Since 2020, Tim Biesemans has been the regional director for southern Africa at Sarens, a global leader in crane rental, […]

It sounds great. After identifying your ideal target group, approach this group and then generate appointments where the other person […]

How do you make social selling an indispensable part of your commercial strategy? Yannick Sel, commercial director at Sarens, a […]

The world of B2B sales is changing at a rapid pace. Traditional sales methods, such as cold calling and physical […]

Christian van Vessem, Commercial Director at Techsharks, discovered the power of social selling during a sales management program at Nyenrode. […]

The fact that marketing and sales are organized as two different pillars within organizations is decades old. You have been […]

How Mysolution reformed its sales strategy “Sales is about relationships. Make LinkedIn your best friend and every salesperson becomes a […]

We often don’t realize it, but when we critically examine our daily schedules, it becomes apparent that they are often […]

Introduction Evolution of B2B Purchase Dynamics The traditional B2B purchase pathway has transitioned from a simple, direct route to a […]